There are many ways to make a presence on the web and a website is just one of them. Other types of web presence include social media channels and sites that allow customers to review your business. Before you start making a website, make sure you understand what’s provided by the different types of web Continue Reading
Category Archives: Small Business Tips
When you’re going into business, you must have a business plan. Numerous studies have shown that one of the major reasons new businesses fail is poor planning. A business plan is also a road map that provides directions so a business can plan its future and helps it avoid bumps in the road. How to Continue Reading
Every day, consumers use the Internet to get advice before making purchases. They’re getting a lot of this advice through reviews found on local business directories like Google Local™ and Yelp®. If your business isn’t listed completely and accurately on as many sites as possible, you’re missing out on a big opportunity. Get Found Online Continue Reading
Email marketing is an invaluable tool for nurturing your relationship with customers. But before you can send out that first e-blast, you need to build a solid list of email subscribers. Fact: Existing customers spend 33% more than new customers. Fact: It costs six times more to attract and sell to a new customer than it does Continue Reading
For small businesses on a budget, it can be a challenge to get your message out to customers without breaking the bank. And since existing customers spend 33% more than new, you need an easy, affordable way to stay connected with your customers to keep them coming back for more. The most cost-effective solution is Continue Reading
If you want to get your business found on the Web, you have to show up prominently on Google®, Yahoo!® or Bing®, where 95% of all Web searches occur. But optimizing your website so that it appears on the first page of search engine results is challenging and can take months to accomplish.
You’ve heard the phrase “Location, location, location!” about real estate. The same applies to your website on search engine result pages — the higher your site is listed, the more traffic you’re going to get. And by adding the right keywords to your site, you can increase qualified traffic, which means more new customers.
Building Your Own Website or Hiring a Pro? Today, there are easy-to-use tools available to help you build your own website or if you don’t have the time, you can hire a Web designer. The options below will help you look how much time, money and technical skills are needed for each option. Understanding the benefits Continue Reading
Developing your website is easier than you think. This worksheet will guide you through building the top five most important Web pages and creating a solid foundation for your business website.
Choose the perfect domain name is similar to choosing a company name it requires a lot of thought and consideration. Your domain name is your identity on the Web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote. Follow these steps Continue Reading