Category Archives: Small Business Tips

Determine if you want a website

There are many ways to make a presence on the web and a website is just one of them. Other types of web presence include social media channels and sites that allow customers to review your business. Before you start making a website, make sure you understand what’s provided by the different types of web Continue Reading

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What Makes a Good Email List

Email marketing is an invaluable tool for nurturing your relationship with customers. But before you can send out that first e-blast, you need to build a solid list of email subscribers. Fact: Existing customers spend 33% more than new customers. Fact: It costs six times more to attract and sell to a new customer than it does Continue Reading

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Email Marketing as an Investment

For small businesses on a budget, it can be a challenge to get your message out to customers without breaking the bank. And since existing customers spend 33% more than new, you need an easy, affordable way to stay connected with your customers to keep them coming back for more. The most cost-effective solution is Continue Reading

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What PPC advertising is?

If you want to get your business found on the Web, you have to show up prominently on Google®, Yahoo!® or Bing®, where 95% of all Web searches occur. But optimizing your website so that it appears on the first page of search engine results is challenging and can take months to accomplish.

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Improving My Google Search Results

You’ve heard the phrase “Location, location, location!” about real estate. The same applies to your website on search engine result pages — the higher your site is listed, the more traffic you’re going to get. And by adding the right keywords to your site, you can increase qualified traffic, which means more new customers.

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Choose The Perfect Domain Name

Choose the perfect domain name is similar to choosing a company name it requires a lot of thought and consideration. Your domain name is your identity on the Web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote. Follow these steps Continue Reading

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